News18 HSM Network's #News18MeraTiranga sets virtual patriotism wave on Independence Day

On the occasion of India’s 77^th Independence Day, News18 HSM Network unveiled its  #News18MeraTiranga.

Through this campaign, Participants were invited to join the Metaverse, create personalized avatars, and virtually hoist the tricolour on the Red Fort's ramparts.

News18 HSM Network said that it took a multichannel approach and leveraged several media platforms including TV, web and social media platforms such as Facebook, Twitter, YouTube, and LinkedIn to generate excitement and drive participation of viewers.

“A multi-city WhatsApp campaign was also executed,” the network added.

“On Facebook, the News18 HSM Network’s ‘Mera Tiranga’ campaign garnered a reach of over 48 million. The hashtag #News18MeraTiranga trended at the No. 2 position on Twitter, garnering a reach of over 9.3 million. The WhatsApp promotions for the campaign reached over 2 million, while it generated close to 1 million impressions on News18.com,” the network said in a statement.

Karan Abhishek Singh, CEO, Hindi News, Network18, said, “This was a very exciting campaign for us – it not only showcases the creative prowess that powers all of our content and consumer initiatives but also the fact that as the country’s No. 1 News Network, we are and will always remain at the vanguard of innovation and the use of the latest technological tools to deliver an unmatched experience for our viewers.”

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