Mixed Route Juice has bagged the digital and social media mandate for GRM Foodkraft.
The agency won the account following a multi-agency pitch and will handle the GRM Foodkraft product portfolio through its Gurgaon office
Amrita Sharma, Co-Founder and Creative Head, Mixed Route Juice, said, “We at Mixed Route Juice, are extremely enthused to be collaborating with one of the market leaders in FMCG food sector. With a clear understanding of the brand’s priorities, we are conscious of our role as strategic partners and intend to use our vast experience and expertise to implement creative, disruptive & strong social and digital campaigns that will help GRM Foodkraft elevate their brand reputation and engagement multi folds in the ever-competitive market.”
Atul Garg, Managing Director, GRM Overseas, said, “We are excited about our new strategic partnership with Mixed Route Juice. GRM Foodkraft is the biggest growing company in the segment globally and we are relying highly on the firm’s experience and expertise to help us strengthen our brand visibility and market position further. MRJ is a young and dynamic agency, we believe they will give a vibrant approach to the brand’s content and messaging.”