McCann Worldgroup unveils maiden creative for Air India

McCann Worldgroup unveiled its maiden creative for Air India.

The film titled ‘Talisman’ was created to launch the new brand identity of Air India, as part of the transformation the airline is undergoing.

The jharoka which is a part of Air India aircraft windows, has been reimagined as a golden talisman symbolising a ‘Window of Possibilities’. The story is based on a little girl’s discovery of this magical talisman that acts as a portal to the future – showing boundless possibilities. Blending emotion, innocence and magical realism, the film beautifully showcases the new identity of Air India while addressing an international audience.

Prasoon Joshi, Chief Creative Officer, McCann Worldgroup India, said “This film will always stay close to my heart as a creative person. This was unique challenge for storytelling -where I strongly felt that we must have a human connection rather than just revealing the brand identity. The team at McCann and Air India along with the director Arun Gopalan have worked passionately for the same. Drawing one into an innocent charming world of imagery. It gently brings alive the concept of windows of opportunities. I am sure the communication will resonate.”

Talisman film -

Creative Team :

• Chief Creative Officer & Copywriter: Prasoon Joshi
• ECD: Ashish Chakravarty, Sambit Mohanty

Account Management:

• Kamal Basu

Strategic Planning Team:

• Jitender Dabas
• Ankit Vohra

Agency Producer

• Jeet Kalra

Production team:

• Arun Gopalan (Director)
• Zina Khan (Producer)

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