Lodestar UM secures Protean's integrated media mandate

Lodestar UM secured the integrated media mandate for Protean eGov Technologies through a multi-agency pitch.

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out-of-home, and special projects.

Aditi Mishra, CEO, Lodestar UM, said, "We are thrilled to embark on this new partnership with Protean, a company that has been driving positive change through innovative technology solutions for years. Our team is committed to maximizing their brand presence and communicating their impactful contributions to the Indian society."

Suresh Sethi, Managing Director & CEO, Protean eGov Technologies, said, “We are delighted to join hands with Lodestar UM at a time when we are transforming and embarking on a journey to empower the next billion through new technologies. On our mission of Financial & Social Inclusivity, I am sure this partnership will help our message reach the last-mile, inculcate behaviour change and accelerate adoption of new technology as we continue to build the foundational digital infrastructure for India and the world.”

Gaurav Ramdev, Chief Marketing Officer, Protean eGov Technologies, said, "Our partnership with Lodestar UM comes at a pivotal moment when we at Protean, are ushering in the new and actively driving digital transformation across various sectors. We look forward to their partnership and experience to build disruptive media strategies that will help us to reach out to a billion and deliver powerful consumer and customer experiences."

Laya Menon, EVP & Business Head, Lodestar UM, said, “We are delighted and humbled at the opportunity to partner with Protean and its cutting-edge stack of tech solutions. Their significant role in underpinning India's Digital growth story for the last many years is commendable. We eagerly look forward to collaborating closely with Protean and contributing to their continued success in driving positive change through innovative technology solutions.”

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