Celebrating the festive spirit of Onam, Havells has extended its campaign thought ‘Khayaal jo ghar ko ghar banaye’ with its latest ad films starring actors Mohan Lal and Anusree to promote Lloyd Estello washing machine and Lloyd refrigerator.
The campaign has been conceptualised and created by McCann.
The latest Lloyd campaign film is focused on driving the brand’s differentiation and delivering on its recently introduced brand promise of ‘Khayaal jo ghar ko ghar banaye’.
The storyline of the ad film highlights the gesture of care through the story of Lal and Anusree as a couple. The film is set inside a bedroom and captures the wife (Anusree) who is planning to wear an outfit the following day. However, she spots stains on the outfit and puts it aside. The husband, Lal, takes the initiative to wash the dress overnight using the Lloyd Estello Washing Machine. The ad film underlines the everyday small gesture of care with the help of a Lloyd product and makes the emotion of a home associated with Lloyd.
The second ad film showcases a video chat between the couple, Lal, and Anusree. In the scene, Lal is seen having his dinner and he inquires about Anusree's dinner. Anusree informs him that she didn't have the time to cook, and there's nothing available at the moment. In a thoughtful gesture, Lal asks Anusree to open the refrigerator. To her pleasant surprise, she discovers that her husband has already prepared dinner and stored it in the fridge. This heartwarming moment emphasizes the caring nature of the husband, who ensures that his wife gets fresh and nutritious food.
Rajesh Rathi, Executive Vice President, Havells India, said, “We are delighted to extend our campaign that celebrates the brand ethos of 'Khayaal’ and ‘Khushi’ during the Onam festival. The campaign creatively captures the best-in-class features of the Lloyd Estello washing machine and Lloyd refrigerator that cater to consumer demand. We are confident that going forward we will strengthen our position in the washing machine, and refrigerator segment addressing the evolving needs of new-age consumers.”
Rohit Kapoor, Executive Vice-President of Marketing, Havells India, said, “Through our campaign ‘Khayaal jo ghar ko ghar banaye’ we aim to capture the very spirit of Onam – a time when homes are filled with love and joy. At Havells, we understand the significance of home as a place where care and love flourish. Our latest ad campaign, featuring the esteemed actors Mohan Lal and Anusree, highlights the role of Lloyd Estello washing machine and Lloyd refrigerator in nurturing these bonds. Just as Onam brings families closer, our appliances too play a vital role in enhancing the warmth and happiness within households.”
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