Lenskart launches 'K-Pop Collection' by Lenskart Studio

Lenskart has forayed into the K-Pop world with its newest launch—the K-Pop collection by Lenskart Studio.

Lenskart aims to seamlessly merge fashion and eyewear without constraints.

Introducing an industry-first collection campaign, Lenskart introduces the visionary universe of Astro IRIS — a virtual K-Pop band brought to life entirely through AI, stated Lenskart in a statement.

Lenskart said in a statement, “The campaign for the launch of the K-Pop collection features the four band members in a way that captures their personalities and eyewear styles. The campaign focuses on showcasing the launch of the collection as band members take the audience on a journey celebrating the unparalleled phenomenon of K-POP.”

K-Pop collection film:

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