Kotak Mutual Fund launched ‘Sahi Samay Pe Sip Karo’ campaign to empower investors.
The campaign highlights the relevance of regular and disciplined investing to help plan life goals.
The campaign unfolds through three films that portray the common dilemma of procrastination experienced by individuals at different stages of life when it comes to planning for the dreams and aspirations of their loved ones. The films underscore the significance of steady investment through mutual funds, specifically using the power of Systematic Investment Plans (SIPs).
Kinjal Shah, Executive Vice-President, Head of Digital Business, Marketing & Analytics, Kotak Mahindra Asset Management Co., said, "We've observed that people of all age groups often tend to procrastinate when it comes to planning for their dreams. With this campaign, our primary aim is to enlighten investors about the tremendous potential of SIP as an effective means of investment, enabling them to systematically plan for their dreams."
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