Khushi Kapoor & Vedang Raina position Myntra's FWD as go-to destination for fashion trends

The campaign's core message reinforces FWD's status as the go-to destination for the freshest and trendiest looks

BestMediaInfo Bureau
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Khushi Kapoor & Vedang Raina position Myntra's FWD as go-to destination for fashion trends

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Myntra unveiled its new ad campaign ‘Spot it, Get it’ for FWD starring its new brand ambassadors Khushi Kapoor and Vedang Raina.

Kapoor and Raina appear in Myntra’s latest ad film, flaunting the outfits from FWD, which consists of 67000+ styles, from 500+ brands and 1500+ fresh weekly style drops.

As part of the campaign, ‘Spot it, Get it’, Kapoor and Raina appear in a film, highlighting FWD as the go-to destination for all viral fashion trends and its immersive experience that allows users to effortlessly transition from 'spotting' the viral fashion trends to 'getting' them on FWD, powered by Myntra’s photo-search feature.

The campaign's core message reinforces FWD's status as the go-to destination for the freshest and trendiest looks.

The film is set in the backdrop of viral fashion trends, where individuals are keen to get the admirable fashion they spot on others. The film opens with the camera zooming into the peephole of a swanky apartment and there the young Bollywood stars, Khushi Kapoor and Vedang Raina, as a couple sporting some hip styles, are seen getting ready for their outing. Through various situations, the film shows Khushi and Vedang being ‘spotted’ on the arrival of the elevator by other people  - a young couple, a pizza delivery boy, and a young woman - smitten by the fashion quotient and the outfits of Khushi and Vedang. As Khushi and Vedang turn to each other with a bemused expression and say ‘Spotted!’, the other individuals are shown dressed in similar clothing as theirs and say ‘Got It’ referring to the ease of accessing the desired look and now transformed through FWD.

The film thus follows the story of Khushi and Vedang who get a little closer to their destination each time they step out, before getting spotted. The film uses the creative device of a ‘reset’ - each time they're spotted they are transported back to the apartment where new worlds of trend come alive. The 'Spotted, Got it' scenarios highlight Myntra’s one-of-a-kind photo-search feature, which enables fashion-forwards to simply use a picture to instantly shop for similar trends that are tailored to their preferences, thus making ‘Spotted, Got it' a reality.

Through the film, Khushi and Vedang rock uber stylish and trendy outfits from Myntra FWD, perfectly in sync with Gen-Z's fashion choices. Lively, upbeat music complements the whole setting, while the vibrant colours of the film resonate with Gen-Z's dynamic spirit and vibrant lifestyle. The film perfectly encapsulates the Gen-Z way of life that FWD represents, with trendy, edgy clothing and also subtly highlights all the features that will provide customers an exemplary experience.

The film:

Vijay Sharma, Senior Director, Marketing, Myntra, said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. FWD looks at the world of fashion from the Gen-Z lens. Through the ad film, starring faces of FWD - the trendsetters Khushi Kapoor and Vedang Raina - we invite our viewers into the world of FWD, a world filled with the freshest fashion that helps you get noticed, while also focusing on our photo search feature that eases access to the latest trends in just a few seconds.”

Priyanka Dey, Business Head, Ideas Farm, said, "It was a unique opportunity to turn a functional feature-driven comms to an elevated brand world where not only is the feature at the front and centre but we were also able to ensure that a brand ethos gets created, without compromising on storytelling. We wanted to capture the essence of Gen-Z culture by blending fashion and romance with an interesting narrative that would appeal to them."

Agency: Ideas Farm

Creative Credits: Jetesh Menon - Creative Head; Pratheek Rao - Art Director; Nikhil Rajani - Director; Priyanka Dey and Hardik Sanghavi - Business & Strategy Head; Pooja Shah - Servicing Head; Arnold Fernandes - DOP; Music Director - The Jam Room (Rahul-Nariman)

Production House: Carryon Films (Producer: Aditya D'cruz)

Vijay Sharma Priyanka Dey FWD 'Spot it Get it' Khushi Kapoor Vedang Raina