KFC's new proposition is 'Don't think, just eat,' for Double Down Burger in new campaign

KFC's new proposition is 'Don't think, just eat,' for Double Down Burger in newly released campaign.

The TVC features a set of identical twins, staring at the Double Down Burger in front of them in amazement. There’s a volley of questions as they try and decode the all chicken, no bun burger in front of them. “Bro, cheez kya hai ye?”  asks the first, to which his twin replies “Bro, ye kya hai cheez?” 

One insists “upar chicken, neeche bhi chicken”, while the other is convinced that the Double Down Burger has “neeche chicken, upar bhi chicken”. They debate on whether “chicken hi bun hai” or “bun hi chicken hai”. To which, Colonel Sanders playfully tells them “yehi toh fun hai”.

Aparna Bhawal, CMO, KFC India and Partner Countries, said, "Innovation, while being distinctive, is at the core of everything we do at KFC. When you talk to any chicken lover, they’ll tell you that more is more! The limited edition all chicken, no bun Double Down Burger is for this tribe. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “isse samjho mat, bas khao”. We are already seeing great offtake for the Double Down Burger, as chicken lovers across the country indulge in this cult product.”

Ritu Sharda, CCO, North, Ogilvy India, said, “The campaign idea came from the name itself. Double Down. And that's what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way. To quote a dialogue from the film "Upar chicken, neeche bhi chicken! Nahi re. Neeche chicken, upar bhi chicken!" Which one is it really?”.

Double Down Burger campaign: 

Agency credentials:

Creative:

Chief Creative Officer, North: Ritu Sharda

Executive Creative Director: Shailender Mahajan

Group Creative Director: Kingshuk Dey

Creative Director: Pankaj Chauhan

Creative Director: Srikanta Behera

Associate Creative Director: Shahbaz Khan

Account Management:

Executive Vice President: Sharad Phalgun

Vice President: Aditi Sobti

Management Supervisor: Chandini Ahuja

Account Director: Shreya Bhalla

Planning:

Head of Strategic Planning: Rohitash Srivastava

VP Planning: Pritish Mukherjee

Planning Director: Rupa Roy

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