Infectious Advertising creates new campaign promoting Ebco's furniture

Infectious Advertising created a new campaign that promoted Ebco's furniture.

Two films that were part of the campaign were released.

Ramanuj Shastry, Managing Partner & Creative Chairman, Infectious Advertising, said,  “There is no rule that says a product demo has to be boring. In fact, some of the best adverts are product demos that are enjoyable and engaging. Our films use ‘product demo’ into fables of two very different people whose lives changed completely after installing Ebco fittings. We used limericks as a mode of narration to add intrigue and enjoyability to the adverts.

Ashish Naik, ECD, Infectious Advertising, said “Every Ebco product is like a work of art. What this film does perfectly is show how Ebco’s Fittings can make life wonderful. And when you see the advert, you can’t help but marvel at the ‘brilliant  effortless’ life becomes, thanks to Ebco furniture and fittings.”

Rajesh Nair, Director -Sales & Marketing, Ebco, “We are thrilled to launch Ebco Fittings- They Change You’ campaign, which innovatively showcases how a positive experience can be transformative. Moving beyond functionality of products, our aim was to create a campaign that our audiences can easily relate to. We are excited to share our Compact Room and Kitchen Fittings campaign with our customers and invite them to explore a world of design possibilities.”

Ebco Kitchen Fittings TVC:

Ebco Compact Room TVC:

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