Ideas Farm conceptualises Myntra's outdoor campaign #SpotItGetIt

Myntra has unveiled its outdoor campaign #SpotItGetIt in collaboration with Ideas Farm.

The campaign aims to celebrate its newly launched initiative FWD for Gen-Z fashion enthusiasts.

As per the company statement, This strategic initiative builds upon the recent film starring Myntra's brand ambassadors, Khushi Kapoor and Vedang Raina

Jetesh Menon, Creative Head, Ideas Farm, said, "We wanted the OOH to be unconventional, just like the film. To put the spotlight solely on the fashion available on the platform, we added a playful twist. The outdoor campaign therefore has an irreverent tone to get the audience's attention. It coaxes them to get the trends available on the app and evokes a sense of curiosity with the copy and visual treatment."

Priyanka Dey, Business and Strategy Head, Ideas Farm, said, "Our collaboration with Myntra for the #SpotItGetIt campaign transcends conventional marketing. It's about crafting an experience, igniting conversations, and inspiring fashion enthusiasts to embrace the styles they adore."

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