ideacafe launches events and experiential division 'HappE hrs'

ideacafe, founded by Nabendu Bhattacharyya, has announced the appointment of Samir Vithlani as Senior Vice-President and National Head to drive the newly launched events and experiential division ‘HappE hrs’.

With close to 18 years of experience, Vithlani was previously associated with DDB Mudra Group, Ogilvy & Mather, Radio Mirchi, Aurora Comms and other notable brands in key leadership positions.

Nabendu Bhattacharyya

Bhattacharyya said “Samir brings in the much-needed experience in the experiential space which we believe to be an integral part of our integrated communication solutions. At Ideacafe he will align with the company's overall business objectives, striking a balance between above-the-line and below-the-line initiatives, through research, technology and idea-led initiatives.”

Vithlani has worked on various brands namely Britannia, Legrand, Mercedes, Zydus Wellness, Mondelez India, Greenply,  HSBC and others.

Vithlani said, "When you have to set up a new brand, the most important ingredient is people. With Nabendu sir's business acumen and team ideacafe’s philosophy, we intend to create some great experiences for our prestigious clients. The brand ‘HappE hrs’ will curate integrated experiential campaigns by keeping the idea as the key centrepiece and execution as the base of our foundation."

Info@BestMediaInfo.com