HP Elitebook positions itself as ideal weapon for hybrid working era in new campaign

Lowe Lintas has recently launched the ad campaign for the HP EliteBook laptop series, aiming to position it as the ideal weapon for thriving in the age of hybrid working.

The campaign showcases the HP EliteBook's features, ensuring productivity and performance in both office and remote environments.

In a world where workwear has evolved from suits to slippers, the HP EliteBook is positioned as a saviour of productivity, keeping the user effortlessly efficient in every setting.

Prashant Jain

Prashant Jain, Senior Director, Marketing, HP India, said, “We are thrilled to unveil the HP EliteBook campaign. This cutting-edge laptop empowers professionals to achieve excellence in the hybrid work era.”

He further said, “Addressing the critical pain points of hybrid workers, HP’s new EliteBook is equipped with innovative features that foster unmatched security and collaboration in any work setting. As the ultimate armour for today's professionals, the HP EliteBook propels enables remote work like never before.”

Vasudha Mishra, Regional Creative Officer, Lowe Lintas said, “A little product demo never hurt a creative. Just sweet, quirky films that ride on the back of a stellar product. And of course, a great set of clients who didn’t just buy the idea but were confident enough to leave it uncluttered without too much messaging.”

The ad films:

Credits:

Agency: Lowe Lintas Delhi
Account Management: Tanul Bhartiya, Prabudh Jain, Vishal Pant, Sarthak Shah
Creative: Vasudha Misra, Mohit Pasricha, Allen Charles, Shubhanshu Dwivedi, Nishit Shankar Yadav, Riya khunteta
Planning: Anurag Prasad, Neeta Dsouza, Shipra Chinchankar
Production House: Footloose Films
Director: Shachi Malhotra

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