Flipkart goes into shopping streets of Tamil Nadu to be part of Aadi Shopping craze

To strengthen its presence in the South, Flipkart aimed to capture the true essence of the Aadi shopping extravaganza in Tamil Nadu.

Once considered an inauspicious period for shopping, Aadi has been transformed into a month-long celebration of discounts and promotions by offline retailers.

Flipkart, for the first time, celebrated the Aadi Sale by ‘Bringing Aadi offers home to consumers’ through various deals.

Recognising the cultural significance, and to truly bring the Aadi offers home to consumers, Flipkart goes into the offline markets in Tamil Nadu and distributed thousands of custom-made Flipkart Kattapais. The e-commerce player also executed a digital marketing campaign targeted specifically at consumers in Tamil Nadu.

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