Fintech platform OneCode rebrands to Zet

Fintech platform OneCode has announced its rebranding to Zet. 

Founded in 2019 by Manish Shara and Yash Desai, Zet, as OneCode aims to bridge the gap between financial products and their potential customers in Tier 2, 3, and 4 cities of India through a digitised network of sales and financial agents. 

The company has also launched a new website and a web application to mark the brand refresh.

Ever since its launch, ZET has built a network of 1.5 million financial agents across Tier 2,3,4.

Zet has raised USD 18 million to date and is backed by investors including Sequoia India’s Surge, Nexus, General Catalyst and Waterbridge Ventures, as well as angels Kunal Shah, Harshil Mathur, Vidit Aatrey, Lalit Keshre and others.

Shara said, “We have been on a consistent path of growth, expansion and evolution since 2019.  What we realised early on, was the importance of making our brand resonate with our mission. As an extension of that, we are excited to launch our new brand identity- Zet, meaning Zindagi Set!”

He added, “The platform will cater to the requirements of ‘new-to-credit’ (NTC) customers who face a lot of challenges getting credit and other financial services without any credit score. Zet agents help to disburse products of banks and other financial institutions like loans, savings accounts, buy-now-pay-later, and unsecured credit cards in un-served and under-served areas.” 

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