Duolingo English Test launches #FasterWayForward campaign in India

Duolingo English Test (DET) launched its local campaign, #FasterWayForward.

The campaign’ films have been conceptualised by Digitas India, and produced by Doradigs.

The first film, titled ‘Cafe’, showcases how the DET offers a path to English proficiency for students embarking on their study abroad journey.

Tara Kapur, Marketing Head, Duolingo English Test in India, said, "We are thrilled to present a series of films that narrate the story from the perspectives of our students. Studying abroad is a life-changing period in a student’s life, and we wanted to showcase the joy and excitement it provides to them. We believe that testing should never be a barrier to education and achieving one's goals, and hence provide a digital test that is convenient, cost-effective and most importantly provides a layer of comfort for students, allowing them to take the test from their own homes. With the #FasterWayForward campaign, we want to highlight that there is a faster, more convenient way to take a test."

Abraham Varughese, Chief Creative Officer, Digitas India, said, "Our objective was to capture the joy and relief of receiving good news during that crucial period when students wait for so many things to line up perfectly, so they can embark on their college journey. Each film portrays a real-life moment that every student relates to.”

The Film:

Info@BestMediaInfo.com