Canon India unveils new campaign 'Some Things are Best Left to Canon'

Canon India launched new campaign ‘Some Things are Best Left to Canon’.

The campaign highlights, moments that are too precious, too close, and too personal, are best captured by camera, to cherish for years to come.

With a twist, Canon India encourages users to capture life's treasured moments, with its latest, feature-rich and compact range of cameras, namely the PowerShot V10 and EOS R100.

The campaign has been brought alive through four relatable short films, with each one narrating a story that we can all connect to; starting from a father being unable to capture his son's winning football goal, to a vlogger's video-shooting woes while capturing a mushtanda's awe-inspiring flying roti technique for his followers, further, a young boy's courageous zipline experience missed being recorded by his family, to a young creators inability to live stream, all due to disruptions and continuous notifications.

C Sukumaran, Senior Director for Product and Communication, Canon India, said, “Photography & videography is an integral part of our lives nowadays and at Canon India, it is our constant endeavour to create products that empower the users of today with the best-in-class capturing experience. Our latest compact cameras, first being the PowerShot V10, the new video-centric device for content creators and EOS R100, the perfect go-to camera for all, as it’s the most affordable EOS R camera to date, both have been launched keeping in mind the desire to click and shoot on an everyday basis to further build on to the love of photography and videography. Thus, through a humorous take, our new campaign enunciates the fact that capturing life’s most cherished memories are best left to Canon’s imaging technology, highlighting the significance of seamless clicking experience among the masses. We are confident that everyone watching will relate to one film or the other and resonate the sentiment.”

Canon film 1

Canon film 2

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Canon film 4

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