Bisleri partners with Sun Pictures for Rajnikanth's movie 'Jailer'

Bisleri partnered with Sun Pictures for movie ‘Jailer.’

The association will see Bisleri limited-edition packs featuring actor Rajinikanth on 500ml, 1 litre, 2 litre and 5 litre. These limited-edition bottles will be displayed across the entire Tamil Nadu market.

With the association, Bisleri will roll out campaigns in the Tamil Nadu market with a large consumer and trade engagement drive covering almost 25000 outlets coupled with radio and digital contests for special movie screenings.

Tushar Malhotra, Head of Marketing, Bisleri International, said, “The Bisleri X Jailer Limited edition pack featuring the iconic megastar Rajnikanth is a fantastic collaboration to celebrate the rich and exciting Tamil movie culture and build brand love and excitement with our large consumer base.”

Sembian Sivakumar, COO, Sun Network, said, “Bisleri and Jailer are a perfect union as the superstar, Rajnikanth and the brand are legendary names. These limited-edition packs will captivate the audience and add to the excitement of the upcoming movie, leaving them spellbound.”

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