BBH India wins integrated creative mandate of Microtek

BBH India bagged the integrated creative mandate of Microtek.

The account was won in a multi-agency pitch. The mandate includes creative, digital, BTL and activation across all of Microtek business units – including power backup, solar solutions, electricals, EV chargers, healthcare, and more.

Saurabh Gupta, Director, Microtek, said, "We are delighted to partner with BBH India as our integrated creative agency. Their reputation for excellence, strategic thinking, and creative brilliance aligns perfectly with Microtek's vision and objectives. We believe that BBH India's expertise will help us establish a stronger connection with our customers and create a distinctive brand identity in the market."

Himanshu Saxena

Himanshu Saxena, Chief Operating Officer & Managing Director, BBH India, said, “BBH has the legacy of delivering massive brand transformation stories - globally & in India. Microtek is a proud Indian household brand with a renewed & bold vision to become a full-funnel energy solutions company. We are inspired by the audacious ambition of the Microtek leadership team and hope to repeat our past record of having partnered brands on the cusp of such a transformational journey.”

Info@BestMediaInfo.com