Ather Energy ignites new era in Electric Mobility with 'Quick. Quicker. Ather' campaign

Ather Energy has launched its latest campaign ‘Quick. Quicker. Ather’.

The campaign sets out to reshape perceptions of speed and innovation within the realm of electric mobility.

Conceptualised entirely by Ather’s in-house creative team, the film has been produced by Vanilla Films.

Ather Energy said that the campaign centers around Ather's flagship offerings, the 450X and 450S, which are set to revolutionise the performance scooter category with their product lineup.

“The campaign underscores Ather's claim as the fastest scooter on the road. Distinguished by its hybrid aluminium chassis, meticulously calibrated 48:52 weight distribution, and lower center of gravity, the 450 Series guarantees a poised and stable ride. The features like twin disc brakes and a rear mono shock absorber mirror the ride of a sports bike”, as per Ather Energy.

Pranesh Urs, VP Marketing, Ather Energy, said, "The 450 Series has such a unique sonic personality (Wheee) that you'll always hear an Ather first before you see one. And most often, the scooter flies past real quick before you could catch a glimpse of it. This insight led to the conception of our new brand campaign Quick. Quicker. Ather.”

Quick. Quicker. Ather campaign:

Film Credits

Written by - Garima Pugalia (Ather Energy)

Creative Lead - Deepesh Rajani (Ather Energy)

Creative Director - Krishnanunni Warrier (Ather Energy)

Creative Production - Rajat Sharma (Ather Energy)

Brand Manager - Vijaykumar MP (Ather Energy)

Production House: Vanilla Films

Producer: Vinit Bhatt

Director: Harshik Suraiya

Associate Director: Chintan Pandav

Director of Photography: Siddharth Diwan

Production Designer: Nida Diwan

Music Director: Subhajit Mukherjee

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