Akshay Kumar and Ranveer Singh team up for Kajaria's 'Desh Ki Mitti' campaign

Kajaria launched its Desh Ki Mitti campaign featuring Bollywood actors Akshay Kumar and Ranveer Singh as brand ambassadors.

The 360-degree pan-India campaign's core message, ‘Hum Alag Hain, Par Ek Hi Mitti Ke Hai,’ portrays the unity that binds us as a nation, transcending our diverse backgrounds.

Kajaria aims to highlight this unifying spirit while emphasizing its commitment to providing top-tier quality products that stand the test of time.

The campaign has been conceptualised by 82.5 Communications.

Shot over a span of 5 days in Mumbai and Jaisalmer, the campaign unfolds through the tale of two Special Forces officers, played by Kumar and Singh. Despite their contrasting personalities, they are bound by their love for "Desh Ki Mitti."

The film showcases their competitive sides during workouts at a gym, engaging in dance-offs, or a game of tug of war. However, when faced with a Rescue Mission, they unite, leaving everything else behind.

Rishi Kajaria, Joint Managing Director, Kajaria Ceramics, said, "We are delighted to have two of the biggest names in Bollywood, Akshay and Ranveer, for our new campaign. At Kajaria, our journey has been guided by a deep-rooted commitment to unity and pride for our nation. Both personify the values we stand for - excellence, integrity, and a deep love for the nation. With this campaign, we aim to inspire a sense of pride and togetherness in our customers, reaching every nook and corner of the country."

Chetan Kajaria, Joint Managing Director, Kajaria Ceramics, said, “As Kajaria enters its 35th year, this collaboration marks a new chapter for the company, and we look forward to continuing our commitment to providing top-quality products with the latest trends and technology with a diverse portfolio. We are proud Indians, and even more proud of being an Indian company. The Desh Ki Mitti campaign fits beautifully with our ideology and commitment to creating the best for our nation”.

Kumar said, “I have been associated with Kajaria Tiles for more than 6 years. Working in the ad for Kajaria Tiles has been an incredible experience. The film's message of unity and pride resonated deeply with me, and it was an honour to be a part of this inspiring project”.

Singh said, “The story beautifully portrays the strength of being united for the country. It personifies deep love for the nation and that is something my heart is encompassed with. Also, the integrity that the brand stands for establishes a strong connect with my persona. I am thrilled to join hands with a brand that embodies excellence and innovation."

The campaign –

Info@BestMediaInfo.com