Adani Wilmar campaign spotlights Fortune Xpert oil for a healthier tomorrow
The campaign titled 'Health Aaj Se' is conceptualised by Ogilvy and highlights the unique qualities and benefits of embracing Xpert Total Balance Oil as the starting point for embarking on a healthy journey to tackle the challenges of modern-day living
Adani Wilmar launched a new 360-degree campaign for their latest health oil offering, Fortune Xpert Total Balance Oil.
The campaign titled ‘Health Aaj Se’ is conceptualised by Ogilvy and highlights the unique qualities and benefits of embracing Xpert Total Balance Oil as the starting point for embarking on a healthy journey to tackle the challenges of modern-day living.
The campaign centres around the highly prevalent tendency of consumers to strategise their health journey ‘Kal Se’. It’s common to hear people say Gym- Kal Se! Yoga- Kal Se! Diet- Kal Se! when making fitness plans. The campaign urges people to start taking smaller steps today which will in turn help us embark on the much-needed health journey- ‘Aaj Se’.
The campaign is a series of three short films that revolve around people who are planning their fitness journey. They, however, end up starting their fitness journey right away on being convinced by their loved ones that healthcare should not be delayed and must begin today itself with the help of Fortune Xpert Total Balance Oil, which combines the goodness of three essential oils like soybean, rice bran, and flaxseed.
The advertisements lay emphasis on the fact that the three oil-blend of Fortune Xpert Total Balance offers the right fatty acid balance and anti-inflammatory characteristics. It not only combines the goodness of soybean-rice bran-flaxseed oils, but also provides an ideal balance of essential nutrients in the form of Safa: Pufa:Mufa and ratio of Omega 3:Omega 6 as recommended by Food Safety and Standards Authority of India (FSSAI), for a balanced diet based on the average Indian diet, making it a good oil for low-cholesterol.
Vineeth Viswambharan, Associate Vice-President, Marketing and Sales, Adani Wilmar, said, "As India's leading food and edible oil player, Adani Wilmar places great importance on the nutritional value that consumers seek in their grocery choices. Many of our consumers today have a deep understanding of the varied nutrients present in different oils and they change their edible oils periodically to benefit from the same. We have introduced Fortune Xpert Total Balance which delivers consumers a holistic solution that combines the goodness of three powerful oils. It’s a game-changer in the edible oil segment, as Indians have become extremely health-conscious in the post-pandemic world.”
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