Zouk launches first ad film featuring brand ambassador Sara Ali Khan

Zouk, the 100% vegan lifestyle brand, has announced Sara Ali Khan as its first brand ambassador.

The brand has also launched its very first brand film.

Zouk’s brand film:

https://youtu.be/k0KBkZEZ64w

Zouk said that Khan follows a very Indian yet modern approach in her real and reel life, and was a perfect fit for the brand at this gesture.

Recently, the brand forayed into offline stores in Mumbai.

The brand film serves as a narrative of Sara's personal journey, highlighting her connection with Zouk and how the brand resonates with her own values and aspirations. Through the film, Sara herself speaks about her association with Zouk, expressing her admiration for the brand's commitment to celebrating Indian culture and craftsmanship.

Disha Singh, Founder of Zouk, said, “We are delighted to have Sara Ali Khan on board as the brand ambassador for Zouk. Her infectious energy, authenticity, and passion for fashion make her the perfect fit for our brand. We believe that Sara's influence and dedication to living will inspire our customers to embrace a traditional yet functional lifestyle with Zouk.”

Pradeep Krishnakumar, Founder of Zouk, commented, “We are incredibly honoured to have Sara Ali Khan as the brand ambassador for Zouk. This partnership represents our commitment to promoting fashion choices in India and beyond. Sara's passion for Indian heritage and her influence will undoubtedly inspire our customers to embrace a lifestyle. We are excited about the future of Zouk and our continued efforts to provide fashion-forward, cruelty-free, and Proudly Indian products to our discerning customers.”

Khan stated, “I loved the fact that they are Proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honored to represent the spirit of Proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”

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