Zee Cafe announced that it will telecast ‘Breaking Bad’ in Hindi for Indian audiences.
The channel made the announcement in a unique way with a new promo, that gives a desi twist to the lead character Heisenberg.
The channel said that in order to build the buzz around the development, it made cryptic posts about the show and received a number of queries from the audiences. “These posts also excited Youtubers and influencers and channels like Charcha with Bhurani and Strangers Review who shared their joy in their videos,” said Zee Cafe.
Created by Vince Gilligan, the crime drama showcases the transformation of the lead character Walter White from a high school chemistry teacher to a methamphetamine producer in order to save his family’s future. The show focusing on the themes of antihero, power and integrity makes for a riveting watch for the viewers. It answered the question middle-aged men had asked of themselves for generations: what would happen if I quit my boring job and became an outlaw? And… it was quite dynamic and engaging.
Rishi Parekh
Rishi Parekh, Chief Business Officer, English Cluster, Zee Entertainment Enterprises, said “At Zee Café, we are committed to providing engaging and valuable content to the viewers purely based on their interests. We have been quick to recognize the trends and align with them in our programming. We were the pioneers at introducing K-Dramas and Animes in their original language and now, we are all excited to present the iconic drama Breaking Bad in Hindi. It’s a celebrated series that captivated the hearts of many across the globe and surely deserves to reach the grassroots of India. The show’s first season aired in 2008 and is still known amongst some of the most critically acclaimed shows of all time. Zee Café is bringing the show in Hindi to ensure more penetration, and to make certain that the language barrier doesn’t keep the audience deprived of some exceptional content. The Hindi adaptation of Breaking Bad protects the original plot, characters and moral stand that made the show an international success and we are confident that the brilliant storytelling of the show brought to the Indian audience in their local language will definitely strike a chord with its viewers.”
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