Welspun unveils new brand identity

Welspun has unveiled its new brand identity.

The new brand identity has been created to recognise Welspun’s story of expansion and growth built upon its strategic diversification forays.

The company said that the new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal the history and the future.

The new logo, featuring a double tick, symbolises the company's dedication to both "doing things right" and "doing the right things." The logo embodies Welspun as a force that empowers positive change for people and businesses.

The umbrella brand holding the wider portfolio has been christened  Welspun World. 

BK Goenka, Chairman, Welspun Group, said, “In an ever-evolving business landscape, Welspun recognises that driving exponential growth transcends mere intentions. True growth emerges from seizing ground-breaking opportunities that empower individuals, foster flourishing businesses, and cultivate a sustainable planet. It stems from executing tasks with precision and undertaking initiatives that genuinely make a difference. We realised that our brand step-up had to be authentic for it to be a powerful influence on our people, businesses and communities. Our core lay in Welspun's audacious journey of transformative achievements in the past, as well as its resolute dedication to embracing the boundless opportunities that await. Guided by this indomitable spirit, the company wholeheartedly embraces change, ready to fearlessly venture into uncharted territories and conquer the challenges that tomorrow brings.”

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