Troo Good calls for full-service pitch worth Rs 10 crore

Troo Good, the millet snack company, has called out to advertising agencies for a creative and digital pitch to help establish the brand in the FMCG space in India.

With a marketing budget of Rs 10 crore earmarked for FY 23-24, the brand is looking for a full-service agency, to fast-track Troo Good’s vision of establishing a Pan-India presence.

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki.

The brand has four manufacturing facilities across multiple states and caters to diverse consumers. Troo Good has 7 millet-based offerings in its catalogue of products.

Troo Good has so far raised around Rs 70 crore as funding from OAKS Asset Management Capital and Sashi Reddi and his family office.

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