Times of India partners with Simpl to enable online news subscriptions with one-tap access

Times of India Digital and Simpl have collaborated to enable TOI+ subscribers to enjoy one-tap checkout, eliminating the complexities of traditional payment procedures.

As part of this partnership, subscribers will also receive complimentary subscriptions to services like DocuBay, EazyDiner, and PharmEasy.

Radhika Shukla - Head - Subscription Growth, Strategy and Analytics, TOI+, said, "We are excited to partner with Simpl to make it easier for our readers to access premium news content. Simpl's 1-tap checkout solution is simple, secure, and convenient, and we believe it will make a big difference in the way our readers subscribe to TOI+."

According to industry data, approximately one-fifth of all online transactions experience failures during the payment process. By leveraging Simpl's 1-tap checkout, TOI users who want to subscribe will benefit from significantly reduced payment failures.

Nitya Sharma, Founder and CEO of Simpl, commented, "We are thrilled to partner with TOI+ to bring the power of one-tap checkout to the news industry. This partnership aims to bridge the gap between convenience and quality journalism for millions of readers across the country. By leveraging Simpl's revolutionary 1-tap Checkout, this partnership seeks to enhance the accessibility and ease of news subscriptions." Sharma added that the collaboration will enable TOI+ to reach a wider audience and expand its subscriber base.

TOI Digital said “This partnership between Simpl and TOI+ will leverage Simpl's network of over 26,000 merchants and 10 million customers to expand its presence. By offering seamless news subscriptions, this collaboration aims to convert readers into paid subscribers by prioritising convenience, reducing friction, and simplifying payment procedures.”

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