InsanelyGood launched its ad campaign with the aim to captivate consumers' interest and reinforce the app's commitment to delivering exceptional grocery shopping experiences. The campaign has been rolled out in Bangalore across outdoor media, digital channels, radio, and through influencer marketing.
The campaign is conceptualised and executed by the in-house creative team - the InsanelyGood Creative Studio.
The campaign highlights the extensive range of high-quality products such as chakki fresh atta, farm-fresh fruits and vegetables, small batch homemade groceries like batters, jams, paneer, and an assortment of over 2000+ products.
The brand has positioned billboards at strategic locations to grab consumer attention, while also delivering the message about fresh groceries. In collaboration with Radio One and Radio City, the brand launched radio ads too.
Along with social media creatives, InsanelyGood also collaborated with influencers such as Danish Sait, Aryavcg, Disha Madan, Sonu Venu Gopal and many more to inspire their audiences to choose authentic options.
Danish Sait Video 1
Danish Sait Video 2
Arya
Disha
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