Samco Securities' new campaign highlights common trading mistakes that people make

Samco Securities has launched its new integrated campaign - "Andekha Sach"

With this campaign, Samco Securities has launched a new feature ‘My Trade Story’ to provide traders with insights derived from their personal past trade performance, on the next-gen SAMCO CRP (Capital Resource Planning) platform.

The three-part video series, created by The Womb, aims to highlight common trading mistakes that even experts can make unknowingly.

The first video, a humorous depiction of a surgeon losing his scissors post surgeries is akin to traders losing money in the stock market.

‘My Trade Story’ will highlight such patterns and insights derived from a trader’s personal experience to help them trade better. The hyper-personalised and advanced trading features will also offer benefits worth Rs.12,000 to the clients free of cost, as an introductory offer.

Jimeet Modi, CEO, Samco Group, stated, "Our CRP platform offers a range of industry pioneering features including real-time market data, technical analysis tools, stop-loss orders, margin trading, and educational resources, among others, to support traders overcome common yet daunting challenges. In addition to trade-level insights, My Trade Story provides actionable suggestions designed to improve their trading success score. We are launching this awareness campaign to assist traders across different levels of experience to improve their performance and achieve their financial goals."

The remaining videos in the series continue to feature the surgeon who repeatedly reminds himself not to forget his scissors. Along his journey, he encounters two Samco Securities customers who are also determined not to repeat the past trading mistakes that they became aware of through the Samco Trading App.

Ajay Dusane, Chief Growth Officer, Samco Securities, said, "Samco Securities has always kept customer centricity at its core and this campaign is an extension of the same. We strongly believe that the new features showcased through “Andekha Sach” will serve to be a valuable reminder to traders on the scope of improvement possible by monitoring and analysing past trends. We wish to urge them to avoid the common mistakes that even experts can make unintentionally, as well as extend our support in unlocking their maximum potential”.

The integrated campaign featuring TVC, print ads and social media amplification has been designed by The Womb.

Suyash Khabya, Creative Head, The Womb, noted, "The insight of Andekha Sach is an eye-opener. And we were very clear, we wanted to land it in a simple yet unignorable manner. With this campaign, we have achieved a first of sorts where we have a 3-part story stitched together. So the viewer gets to see the Andekha Sach through an analogy and then through the life of two traders."

The campaign:

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