Rediffusion bags Capri Global Capital's mainline advertising mandate

Capri Global Capital has appointed Rediffusion to handle the brand's mainline advertising mandate.

As per the mandate, the agency will conceptualise and build campaigns across media touchpoints to drive the brand-consumer connection.

The account will be handled by ‘Next by Rediffusion’ from its Mumbai office.

Capri Global Capital offers a range of financial services, including home and business loans, to the unbanked and underserved masses of the country, with a presence across hi-growth segments like Gold Loans, MSME Loans, Construction Finance, Affordable Housing, and Indirect Lending segments.

Capri Global Capital Limited is listed both on the NSE and the BSE.

“We are excited to be working with Rediffusion as our mainline agency. With their cutting-edge strategies, creative prowess, and deep understanding of consumer behaviour, we are confident that this collaboration will propel our brand to new heights,” said Basant Dhawan, Group CMO of Capri Global. “Together, we will create compelling campaigns that engage and captivate our target audience, further solidifying our position in the market.”

“Capri Global is a trailblazer in the loans business. It is driven by a massive all-India network that reaches and services consumers who really value both the finance and the relationship that the company invests so heavily in,” commented Asheesh Malhotra, Executive Director of, Next by Rediffusion. “Our strategists at The Bharat Lab of Rediffusion who focus on markets beyond the Metros and Tier 1 cities will work closely with the Capri marketing team to engage the consumer and further endear Capri Loans to them.”

Capri Loans use Pankaj Tripathi as their brand endorser.

Info@BestMediaInfo.com