Puravankara rebrands its luxury housing segment to 'Purva'

Puravankara, the real estate developers, announced a strategic brand refresh.

Puravankara’s luxury homes will now be marketed under the name ‘Purva’.

The company also unveiled a new vision statement: ‘To create a sustainable world for people to live their dreams’.

Ashish Puravankara, MD, Puravankara, said, "Customers have always been central to us at Puravankara. We’ve invested the past 48 years in keeping the customer at the centre of our universe. Our focus has been on delivery excellence and providing the best experiences to our customers. With this brand refresh, we are reinforcing our dedication to being an integral part of every homebuyer's journey - from selecting their dream home, through the construction journey to cherishing every moment of living in the Purva community."

The real estate company said, “The rebranding of luxury homes under the name ‘Purva’ promises customers an even more engaging and personalised experience. The metamorphosis represents Puravankara's steadfast dedication to excellence, sustainability, and customer-centricity.”

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