Pooja Hegde launches IGP's Raksha Bandhan campaign 2023

IGP, the online gifting platform has announced its collaboration with the actor Pooja Hegde, for their Raksha Bandhan campaign.

In an Instagram post, Hegde shares her desire to break free from the usual and embrace unique and "hatke" rakhis this year to express her heartfelt affection towards her brother.

The post aims to highlight IGP's range of rakhis catering to various relationships and preferences.

Tarun Joshi, CEO and Founder, IGP, said, “We are thrilled to announce a strategic collaboration between IGP and renowned actress Pooja Hegde for our upcoming Raksha Bandhan campaign. As a forerunner in the D2C gifting industry, IGP is constantly seeking innovative ways to enrich customer experiences and strengthen relationships through thoughtfully curated gifts. Partnering with Pooja Hegde, a much-loved name across India known for her charm and wide appeal as also having a fun & loving relationship with her brother Rishabh, aligns perfectly with our vision to help siblings express their love & gratitude with a range of Rakhis elevating the celebration of the festival. Together, we aim to create a more captivating and relatable campaign, making this festive season truly unforgettable for our customers. This collaboration signifies our commitment to delivering unique and meaningful gifting solutions, to express sentiments and feelings, while strengthening IGP’s  market position."

The film:

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Pooja Hegde (@hegdepooja)

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