Park+, an app for car owners, unveiled its refreshed logo. The company said that the refreshed logo mirrors the three cornerstones of its new brand identity- Young, agile and ambitious.
“The new colour palette and design add a powerful new dimension to Park+’s brand persona,” said the company.
Amit Lakhotia, Founder and CEO, Park+ said, “2023 has been a stellar year for us so far, we closed our series C round, grew to over 700+ employees and expanded our footprints to over 50+ cities across India. As part of our evolving nature, we have refreshed our brand logo to reflect our ambitions. As a young, agile, and ambitious brand, we wanted our logo to reflect these qualities. Our refreshed identity reflects all three attributes. We are a young brand- only five years old. We are an agile brand- always on the lookout for a business problem we can solve. We are an ambitious brand- always pushing the envelope to create new milestones. The new refreshed Park+ is just the beginning, 2023 has more in store for all of us.”
Park+ helps car owners to find parking spots, track challans, recharge FASTag, renew insurance, car cleaning and car maintenance. Park+ app went live in 2019 and currently hosts 80 lakh car owners.
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