NYF and StrawberryFrog release 'Purpose Haze' episode 2 featuring Vinoo Vijay

New York Festivals Advertising Awards and StrawberryFrog CEO Scott Goodson released episode 2 of “Purpose Haze,” a content series dedicated to cutting through the fog of purpose advertising.

Within “Purpose Haze” Scott Goodson breaks down the intricacies of purpose advertising with some of the most influential C-suite marketing leaders at the forefront of purpose-led advertising.

In this latest in-depth interview, Goodson sat down with Vinoo Vijay, EVP and Chief Marketing Officer for Truist Financial Corporation, a purpose-driven financial services company. Together they unpacked the aspects of purpose-driven work that leads to brand stature.

The episode:

Throughout his career, Vijay has helped an impressive number of top-tier companies, including H&R Block, TD Bank, Ally Financial, Bank of America and FedEx, to redefine their brands and client experiences.

“Purpose is not a choice anymore. Everyone wants to be in the purpose business in some sense. The challenge of purpose is that it’s very hard to do authentically and have it be believable, and have it be real, and have it really have a transformative effect on the ways that businesses work,” said Vijay, EVP and Chief Marketing Officer, Truist Financial Corporation.

Within the interview, Vijay shared his insights on purpose and the role it plays in personally driving him and Truist. Together these modern marketers tackle distinctive ways to tell a purpose story, the evolution of marketing, activating purpose, the difference between branding and purpose, sharing clips from Truist’s campaign, and much more.

“Brand purpose is a hot topic and partnering with StrawberryFrog on this series shines a light on the C-suite leaders and world-class companies who are successfully creating brand stature with purpose-driven advertising,” said Scott Rose, President, New York Festivals Advertising Awards Competitions.

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