Naukri.com encourages professionals to make 'Purposive career moves' in new campaign

Naukri.com has unveiled its innovative brand campaign, shifting focus from passive job seeking to proactive career building.

With the thematic campaign “Make Your Career Happen,” Naukri.com underscores the importance of active career management and encourages working professionals to view each job switch as a strategic career move.

The campaign draws attention to two distinct archetypes in the white-collar professional landscape: do(-ers), who actively construct their career paths, and wait(-ers), who often attribute the success of do(-ers) to extrinsic factors like luck, favouritism, or good looks.

To challenge this misconception, Naukri.com has curated three ad films highlighting that professional success is built on proactive decision-making and strategic planning, rather than external factors.

Each ad film creatively drives home the point that proactive professionals who make informed career decisions and leverage the resources available on Naukri.com can successfully construct their career trajectories.

Sumeet Singh, CMO at Naukri.com, said, “Our latest brand campaign emphasizes that career progression is driven by proactive planning and execution. Through this campaign, Naukri.com seeks to inspire job seekers to take charge of their professional journey and make their career dreams a reality”.

The film:

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