Mentos and Fanta team up to bring Mentos Fanta chewy candy to India

Perfetti Van Melle India’s Mentos has collaborated with Coca-Cola’s Fanta Orange to launch Mentos Fanta chewy candy in India.

Following the success of Mentos Fanta flavour globally, the brand launched a limited-edition single and multipack offering that was rolled out in India recently.

Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India, said, “The collaboration between Mentos and Fanta represents a strategic partnership aimed at expanding our business in India. By combining the zesty and effervescent taste of Fanta orange with the much-loved chewy texture of Mentos, we are offering a refreshing summer treat that is sure to resonate with Indian consumers. This limited-edition product has already received global recognition, and we are receiving a positive response from our customers in India.”

Mentos Fanta Orange flavour is available in various pack formats to target different consumer occasions.

Gunjan Khetan – Marketing Director, Perfetti Van Melle India, said, “This exciting collaboration between Mentos and Fanta represents a strategic brand mashup that aims to create cross-category appeal. With both Mentos and Fanta having a long history of delivering refreshments and fun, this partnership perfectly aligns with our goal of providing innovative and delightful experiences for our customers. Our unique and delicious summer treat, which bridges categories, necessitated an innovative and dynamic campaign that captures the spirit of both brands.”

Tish Condeno, Senior Category Director, Sparkling Flavors, India and Southwest Asia, The Coca-Cola Company, commented, "We are thrilled to announce the exciting collaboration between Mentos and Fanta, bringing the unique and delectable Mentos Fanta product to India. This partnership perfectly aligns with our goal of providing fresh, innovative experiences, infused with a touch of refreshment and fun, to our consumers. The zesty and effervescent taste of Fanta orange is relished by consumers across markets, we have observed that along with Mentos it has become a refreshing summer treat for our consumers in India as well.”

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