LS Digital onboards 130 new clients in 2022-23

LS Digital has announced that it added 130 new companies to its list of clientele in FY2022-23.

Digiverse, its proprietary end-to-end transformation service, played a significant role in optimizing the efficiency of customer marketing operations, said the agency.

Prasad Shejale, CEO and Founder, LS Digital, said, "We are thrilled to announce the remarkable success we achieved in FY2022-23, welcoming 130 new clients to the LS Digital family. Our Digital Marketing transformation approach, empowering brands to utilize digital as an enabler across media, UI/UX, Creative, Data & Insights, CX, and Tech, played a pivotal role in attracting clients to choose us.”

The agency further said, “LS Digital continues to dominate the BFSI landscape as a trusted digital marketing transformation company. The company focused on e-commerce, accounting for 13% of its clients, followed by FMCG at 11%.”

According to a LinkedIn report, the Indian gaming sector is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, with a 28-30% CAGR.

LS Digital had identified this emerging trend early on to bag four new clients in this exciting segment, added the agency.

Shejale said, “Our mission is to be the global leader in digital marketing transformation, leveraging our decade-long experience, expertise, credibility, and talented team.”

On growth and acquisitions made last fiscal, Shejale shared, “The addition of Langoor Digital and F1Studioz to LS Digital group further enhanced our ability to deliver comprehensive digital marketing transformation services. Our project management and monitoring product, Digiverse, added significant value to our value proposition, optimizing our clients' marketing operations' efficiency.”

Digiverse, enabled clients to save up to 1,044 hours annually, demonstrating how businesses can achieve greater efficiencies and optimize their campaign operations.

Some of the services and clients include

Paid media services and biddable media platforms:

• Dettol Pro Solutions (Reckitt Benckiser): Handled paid media services, and leveraged biddable and direct buy media platforms to generate leads for the brand.
• Fantasy Akhada: Established a Center of Excellence (CoE) model, and delivered comprehensive digital marketing solutions to drive growth and achieve business objectives.
• FitBudd: Paid media services for this SaaS-based fitness platform were centred on biddable media platforms for fitness coaches, lead generation, onboarding trainers, and targeting specific regions such as the USA, Canada, Australia, and South Africa.

LS Digital also collaborated with travel brands where the company lent its SEO expertise to Club Mahindra and paid media services to redBus.

Digital Marketing Transformation, Google Analytics 4 Implementation and Migration:

• LS Digital also provided Digital Marketing Transformation Solutions to several brands and implemented Google Campaign Manager (GCM) for over 10 clients which allowed them to create and manage multiple ad campaigns, set target parameters, allocate budgets, and track performance metrics like impressions, clicks, conversions and revenue.
• Pepe Jeans & Wakefit: Transformed traditional retail brands into online marketing brands by listing them in marketplaces and migrating to Google Analytics.

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