London International Awards introduces Holding Company of the Year award

For the first time in 2023, London International Awards (LIA) will award Holding Company Of The Year.

This award will recognise the most successful Holding Company based on points allocated to statue wins for Grands, Golds, Silvers, Bronzes and Finalists across all LIA Categories.

All companies listed within the creative credits contribute to the points used to determine the Holding Company, regardless of entering the company. The Holding Company Of The Year award will be announced with all ‘Of The Year’ awards on November 6, 2023.

LIA said, “This award is a way to honour the complexity of the changing landscape of the industry over the years. This allows agencies within international organisations or holding companies to have better intra-synergistic effects, grow their portfolio or extend their geographical reach. The ability to cross-pollinate, collaborate and share resources has resulted in the elevation of creativity within agencies under a Holding Company umbrella.”

Terry Savage, Chairperson of LIA commented, “Creativity is everywhere – it is also a significant differentiator in terms of effective execution and it is important we recognize all players in the process, the individuals, the agencies, the networks, the producers and now the holding companies.”

Savage added, “The fact that jurors at LIA see all the work in their category and that there is no pre-judging, makes the results from LIA important.”

In a further change to LIA – in 2023 the award winners will be announced live from judging in Las Vegas. Historically they have been announced several weeks after the event, but this year only the 'Of The Year Awards', including Holding Company of the Year will be announced on November 6 after they are thoroughly checked and rechecked.

Judging will take place in Las Vegas from Saturday, October 6 through Sunday, October 15. The Creative LIAisons Onsite Program will run concurrently with LIA Judging in Las Vegas, offering 125 attendees ample opportunity to meet, mingle and network with the icons of advertising, design, digital, health & pharma, production, technology and more.

There are no delegate fees for the Creative LIAisons program. Flights and hotel accommodations are funded by LIA.

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