Laqshya Media unveils Santoor's multilingual outdoor campaign featuring Varun Dhawan and Mahesh Babu

Laqshya Media Group has launched an OOH campaign for Santoor, the soap brand of Wipro Consumer Care and Lighting.

This multilingual campaign features Varun Dhawan in Hindi, Marathi, Oriya, and Gujarati-speaking markets, and Mahesh Babu in the Kannada market.

The campaign aims to maximise sales by leveraging product offerings and pricing strategies.

Laqshya Media Group said that the 10-week campaign encompasses all high-impact OOH sites.

Spanning 100+ towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Maharashtra, Orissa, Gujarat, and Karnataka, the campaign strategically positions billboards, unipoles, and various other mediums at key touchpoints to ensure maximum visibility and impact.

“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who executes campaigns fast and at scale and makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium best. Our partnership with Laqshya is now a long-term one,” said Prasanna Rai, CMO and Head of the E-commerce Business, Wipro Consumer Care and Lighting.

Amarjeet Hudda, COO, Laqshya Solutions, stated, “At Laqshya Media Group, we are committed to establishing strong partnerships with brands that embody innovation and excellence. The collaboration with Wipro is a true honour for us, and we take great pride in delivering our dynamic and contextually relevant regional content to empower the brand Santoor. Leveraging our exceptional creative capabilities, we are executing a highly impactful multilingual campaign across eight states, amplifying Santoor’s unique selling proposition. With an extensive reach spanning 100+ towns and massive urban and semi-urban areas coverage, we strive to deliver exceptional results exceeding every campaign’s expectation.”

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