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Laqshya Media deploys its proprietary tool SHARP to execute campaign for Wipro's Chandrika

The month-long campaign spread across major cities of Maharashtra with strategically positioned high-impact sites to reinforce Chandrika's heritage and Ayurvedic goodness

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Laqshya Media deploys its proprietary tool SHARP to execute campaign for Wipro's Chandrika

Laqshya Media Group executed the Maharashtra launch campaign for Wipro’s Chandrika.

The campaign aimed to Chandrika, to new markets and resonate with a wider audience in Maharashtra.

The month-long campaign spread across major cities of Maharashtra with strategically positioned high-impact sites to reinforce Chandrika's heritage and Ayurvedic goodness.

Laqshya’s in-house proprietary tool, SHARP, was the backbone of the campaign's success. This tool allowed the team to identify ideal locations in Maharashtra that aligned with the target audience's preferences.

Leveraging SHARP, the team measured key metrics such as reach and engagement to ensure optimal message delivery. The campaign was executed through a mix of formats, including Billboards, Bus Wraps, Digital screens, Railway Station Media, and Metro Media.

“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who not just executes campaigns fast and at scale but also makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium the best. Chandrika’s relaunch campaign needed very specific locations that would garner impact & excitement for the brand, and that has been delivered by Laqshya,” said Prasanna Rai, CMO and Head of E-commerce Business, Wipro Consumer Care and Lighting.

Amarjeet Hudda, Chief Operating Officer of Laqshya Solutions, added, “Collaborating with Wipro Consumer Care and Lighting on this prestigious campaign has been an incredible experience. We are proud to have contributed to Chandrika's legacy and extend its presence to the people of Maharashtra.”

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Maharashtra campaign billboards Wipro Laqshya Media Chandrika SHARP OOH
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