ITC Aashirvaad Soul Creations ties-up with Huma Qureshi starrer 'Tarla' as Official Food Partner

ITC Aashirvaad Soul Creations, the brand which provides vegetarian food, has announced its collaboration with upcoming biopic drama, Tarla as the ‘Official Food Partner’.

The movie stars Huma Qureshi in the titular role, portraying the character of late Chef Tarla Dalal. The movie is set to release on July 7, 2023 on Zee5.

Dalal was a renowned Indian chef and cookbook author who introduced generations of Indians to cooking. The film will showcase her journey from being a young housewife to becoming a household name in the culinary world.

As part of the prestigious ITC group, known for its excellence and quality, ITC Aashirvaad Soul Creations aims to showcase its values and dedication to healthy eating through this partnership. The brand has curated a special Tarla Dalal inspired menu which includes dishes such as Mohan Thal, Dudhi chana dal nu shaak, Sev tamatar nu shaak, aloo gobhi, daal pachhmel, chapati, and paneer bhurji and more.

Rohit Bhalla, Vice-President, New Business Cell, ITC Foods Division, said, “Happiness and fulfilment, according to the brand's ideology, are built on a foundation of outstanding health and well-being, and it employs its products to help clients achieve these goals. We are happy to partner with one of the most awaited movie Tarla as their official food partner. This collaboration will enable us to bring some of her exquisite dishes to the consumers.”

The film, directed by Piyush Gupta, will premiere on the popular streaming platform, Zee5. A Zee5 spokesperson said, "We are excited to partner with ITC Aashirvaad Soul Creations to showcase their commitment towards promoting a healthy living. We believe that this association will help us create a positive impact and provide our viewers with wholesome and nutritious food options."

The movie's production house is equally excited about the association with ITC Aashirvaad Soul Creations. A representative of the production house said, "We are thrilled to partner with ITC Aashirvaad Soul Creations, a brand that shares our values and commitment towards promoting healthy and mindful lifestyle. We believe that this association will help us reach a wider audience and create a positive impact."

The new menu will be exclusively available in Bengaluru on food delivery platforms like Zomato and Swiggy.

Swiggy – 

https://sds.swig.gy/AdPpjV3yGz3

Zomato -

https://zomato.onelink.me/xqzv/cj009stw

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