IAS expands retail media measurement to Criteo's commerce media platform

Integral Ad Science announced a new partnership with Criteo to enable a first-to-market product for measuring onsite quality metrics for retail media.

Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real users and maximising engagement across this critical channel.

“Criteo has been a leader in the retail media space since 2016 and we are thrilled to partner with IAS to be the first to provide advertisers with transparency in their retail media campaigns via our Commerce Media Platform,” said Brian Gleason, Chief Revenue Officer at Criteo. “As more industry players come to realize the tremendous opportunity that is retail media, we remain committed to standardization that reconciles media spending with performance and building an ecosystem that drives marketers’ and retailers’ business forward.”

“We are excited to extend our presence in the fast-growing retail media space to meet increased demand from advertisers,” said Yannis Dosios, Chief Commercial Officer, IAS. “Through our upcoming integration with Criteo, we can enable marketers to maximize their return on ad spend through third-party measurement across the powerful retail media networks working with Criteo. IAS has long been a major player in the retail media network space and today’s announcement reinforces our leadership in this crucial area.”

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