For the launch of the new SUV range Exter, Hyundai created a campaign featuring Hardik Pandya, Smriti Mandhana and Jemimah Rodriguez.
The launch TVC shows Pandya stepping outside in the Hyundai Exter. More friends join him in their Exter SUVs. They head to the beach and get ready for – any guesses—a cricket match, which soon turns into a beach party when Mandhana and Rodriguez make a surprise entry in their Exter.
It is also the first time that the three cricketers Pandya, Mandhana and Rodriguez have shared the screen.
Shiveshwar R Singh, National Creative Director, Innocean Worldwide, said, “We had the smashing Hyundai Exter to capture. We had Hardik and our female cricketers Smriti and Jemimah. What better place to bring them all together outside, other than a beach? After the script was green-lit, came the enormous task of execution. The shoot itself was three days, spread across a week. And, we had unpredictable weather to contend with. It was a challenge to put it all together but so much fun and totally worth it. We made it happen and finally had ourselves a party at the beach, well hosted by Exter.”
Anushina Rajesh, Vice-President, Innocean, added “ Looking at the market shift in the SUV category and taking the Hyundai SUV legacy forward we carved out a distinct space for the New SUV Hyundai EXTER by positioning it as the SUV for those who think outside and love having new experiences, Hardik, Smriti and Jemimah were the right fit for the launch. Hyundai is loved for its SUV line up and we are sure that the youth of India is going to love the Hyundai Exter for its styling, its features and its vibe!”
The launch TVC is currently running on TV and digital platforms.
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