Godrej Interio shares Indian family's relationship with their furniture through 5 TVCs
The series of five films, created by Supari Studios, showcases stories about a quintessential Indian family (the Mehra family) through the eyes of the narrator – their furniture
Every person has a story to tell and so does their furniture. This has been captured in the newly launched campaign “Welcome to the Family” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group.
The series of five films showcase stories about a quintessential Indian family (the Mehra family) through the eyes of a charming, unexpected narrator – their furniture.
The film captivates viewers with a display of the furniture's features and concludes by showcasing how these attributes have solidified their indispensable role in the family. It showcases how furniture can not only bring style, comfort and convenience but over time, also become part of the family.
Sumeet Bhojani, Head of Marketing Communications, Godrej Interio, said, "Godrej Interio continues to be a part of families in India across multiple generations. Over time one of the key insights that continue to emerge in our research is that consumers form a very special bond with their furniture over a period of time. A piece of furniture almost becomes like a family member, participating in special moments and memories with the family. That’s the emotion we have aimed at capturing through the “Welcome to the Family” films. It’s a creative showcase of furniture that’s contemporary, multifunctional, and designed to support the modern lives of consumers today. This has helped us build and retain the consumer’s love and support for over a century now.”
Akshat Gupt, Chief Creative Officer of Supari Studios, expressed his enthusiasm for the project and the collaboration with Godrej Interio, saying, "We really enjoyed creating the 'Welcome to the Family' series for Godrej Interio. Using everyday, relatable family experiences, we blended creative storytelling with seamless product integration to build engaging stories that all families can relate to.”
The series consists of five videos and will be available in five regional languages - Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be available on YouTube, the brand’s Social media platforms and select OTT.
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