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GroupM announced the appointment of Saif Shaikh as the Head of Non-Biddable at GroupM Nexus India. He has taken over from Sidhartha Patnaik, who has assumed a regional remit as Head of Non-Biddable at GroupM Nexus APAC.

Shaikh has over two decades of experience in the media and advertising industry. Shaikh’s expertise lies in campaign implementation, deployment of media planning tools and software, data management, and media activation solutions.

In his new role at GroupM Nexus, Shaikh will focus on the long-term prioritisation of campaign implementation, leveraging tools and software for media planning and data management, and providing media activation solutions to clients.

Priti Murthy, President at GroupM Nexus India, said, "Saif’s extensive experience in deployment of tools and software for media strategizing, planning and data management along with driving implementation will further strengthen the way we do media planning at GroupM Nexus India. I look forward to his contribution in elevating our non-biddable craft and embedding additional capabilities across GroupM agencies’ client activations.”

Shaikh, Head of Non-Biddable at GroupM Nexus India, said, “I am thrilled and honoured to take on this new role. India's diverse and rapidly evolving market presents immense opportunities, and I am eager to leverage my experience and expertise to drive growth and innovation for GroupM Nexus. It’s an enormous privilege to be part of the world’s largest performance organisation and I look forward to delivering incremental growth for our agencies and clients. I am deeply grateful for the trust placed in me and look forward to collaborating with our talented team and valued partners.”

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