Ranveer Singh has announced its association with Fastrack Smart as its new brand ambassador.
The actor’s collaboration with Fastrack Smart marks a milestone for the brand.
Singh said, “Fastrack Smart is all about the new age trends, advanced technology, cool designs, and I am all for it! Like me, the brand has a certain signature style and represents a dynamic attitude. I am pumped about this collaboration as we share similar DNA, and the campaign ‘Follow Yourself’ resonates with my personality. Isn’t it a smart match!!’’
With this association, Fastrack Smart has also launched its brand campaign with the overarching positioning centred on the notion that the youth have full control over their lives.
The campaign line "Follow Yourself" encapsulates this philosophy, inviting individuals to embrace their authentic selves. The campaign emphasises how Fastrack Smart empowers young Indian consumers by providing cutting-edge smartwatches that integrate with their lifestyle choices and amplify their self-assured spirit with the help of technology.