Domino's sets Pizza billboard on fire to introduce its latest spicy pizza range

Domino's Pizza took to ‘fiery’ on-ground activation at an event in Gurgaon. The brand brought to life the sensations of spice in a thrilling spectacle for the launch of its spice-infused pizza range.

Focused on the new range of pizzas, the event provided a sensory feast of fiery displays and a smoky ambience.

Domino’s created a blazing pizza slice billboard that captured the attention of locals, sparking conversations and drawing the interest of those passing by

As part of the activity, the fire tender arrived at the scene, dousing the smoke in a show of water jets, symbolising Domino's mastery over spice and heat.

As an extension to the on-ground activation, bike-bound delivery riders with smoke trailing from their delivery boxes navigated the city streets, demonstrating the brand’s dedication to delivering the Spicy Range right to customers' doorsteps.

Here’s the activation video:

“The objective of this activation was to captivate our audience and highlight the exhilarating sensation of enjoying a spicy Domino's pizza," said Sandeep Anand, EVP and Chief Marketing Officer, Domino’s Pizza India. “This innovative event allowed us to visually embody the excitement and passion infused into every bite of our new spicy range. The buzz and overwhelming response it has generated have exceeded our expectations."

The event marked the launch of Domino's new offering - a spice-infused pizza range.

The ad film for the launch of the spice-infused pizza range:

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