D2C makeup brand MyGlamm becomes official beauty partner for 'Rocky aur Rani Kii Prem Kahaani' movie

Direct-to-consumer beauty brand MyGlamm has announced its collaboration as the official beauty partner for the Bollywood movie "Rocky aur Rani Kii Prem Kahaani" starring Ranveer Singh and Alia Bhatt along with Dharmendra, Jaya Bachchan and Shabana Azmi.

Directed by filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions, the film releases in cinemas on July 28, 2023, worldwide.

This partnership is aimed at bringing together the realms of beauty and cinema in a fusion with the messaging #GlammUpLikeRockyAurRani.

Sukhleen Aneja, CEO, Good Glamm Brands, Good Glamm Group, said, “"We are thrilled to announce our exciting partnership with 'Rocky aur Rani Kii Prem Kahaani' as their official makeup partner. This film promises to deliver a captivating cinematic experience with its star-studded cast and compelling storyline. Our collaboration with 'Rocky aur Rani Kii Prem Kahaani' perfectly aligns with MyGlamm's #GlammUpLikeAStar vision and our commitment to providing exceptional beauty solutions that empower individuals to shine like the stars. We aspire to inspire fans and encourage all beauty enthusiasts to embrace their inner beauty and #GlammUpLikeRockyAurRani."

"At Dharma Productions, we believe in the power of storytelling and the ability of films to connect with audiences on a deep emotional level. 'Rocky aur Rani Kii Prem Kahaani' is a labour of love, filled with passion and an incredible ensemble cast. We are delighted to partner with MyGlamm, as they share our vision of empowering individuals to express their unique beauty and through this we aim to enhance the visual experience and bring forth the essence of our characters," added Apoorva Mehta, CEO - Dharma Productions.

The partnership with "Rocky aur Rani kii Prem Kahaani" enables MyGlamm to showcase its makeup products on the characters and ensure they radiate beauty while bringing the story to life.

Alongside the collaboration, the brand has also incorporated its signature campaign, #GlammUpLikeAStar, which encapsulates MyGlamm's expertise in creating celebrity-inspired makeup looks.

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