Cornitos reveals its brand mascot 'Corny the Chimp'

Cornitos announced the launch of its new, wild mascot, ‘Corny-the uncooperative Chimp’ in the new campaign, Titled 'Cornitos - Wild As You Like’.

This campaign not only showcases the search for a mascot but also embodies the message of embracing the wild side.

"We believe Corny the Chimp adds a whole new dimension to our brand identity," said Vikram Agarwal, Managing Director of Greendot Health Foods. "He embodies our values of innovation, playfulness, and delicious snacking experiences. Corny is our wild and lovable brand ambassador who will forge a strong connection with our consumers and enhance our brand recognition."

Composed of two teaser films and a brand mascot launch film, the campaign starts in a luxurious conference room where suggestions for mascots are met with hilarious flashbacks of daring adventures and amusing rejections. The teasers leave viewers craving more, with the words "To be continued…" building anticipation. The storyline then unfolds on an auditorium stage in the main mascot launch film, introducing Corny the Chimp as the brand's mascot.

To promote Cornitos' mascot, a 360-degree campaign has been deployed, featuring Corny the Chimp as the brand ambassador. He will be featured across all brand communications, including digital platforms, print media, and retail spaces.

Samir Datar, Chief Strategy Officer at Crayons Advertising, the creative minds behind this extraordinary campaign, shares, "Developing Corny the Chimp as the brand mascot was a thrilling and collaborative process."

The campaign:

Credits:

Brand: Cornitos

Agency:  Crayons Advertising

Director:  Alok Kulkarni 

Production: Full Moon Production

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