CoinDCX appoints Rajnish Vedi as Head of Customer Experience

CoinDCX has appointed Rajnish Vedi as the Head of Customer Experience.

With Vedi’s appointment, the company is looking at bolstering the customer journey and experience on its platform. Vedi has an experience of nearly two decades, and before joining CoinDCX, he was VP, Customer Experience at MakeMyTrip.

In his new role at CoinDCX, Vedi will be instrumental in building CoinDCX's user experience. He will lead CoinDCX's customer experience across all product lines, including self-help platforms, voice and back office inquiries and core product experience.

His efforts will be directed towards improving the NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) by building seamless customer journeys, transparent customer communication and top-notch customer support practice.

Mridul Gupta, COO, CoinDCX, said, “We are delighted to welcome Rajnish on board. CoinDCX offers simplified crypto investing for the masses, and we have always put customer centricity at the heart of our business. Rajnish will be the key architect in taking our vision forward for building a customer-first organisation as we progress towards our next phase of growth. This will be especially important as we onboard new-to-crypto users and launch new crypto-first products. He will be working closely with product, operations and support teams to deliver superior customer experience across our products.”

Vedi said “I am excited to be a part of this dynamic sector and help enhance the experience for CoinDCX's customers. I will be working on enhancing the customer experience of the existing 15 million users, by offering seamless and faster query resolutions. Also, as crypto and web3 proliferate further, these new-to-crypto customers will require handholding and a seamless experience on the platform. I am looking forward to partnering with the business units, and mobilising my expertise to further enhance the company’s customer experience and set higher benchmarks for the web3 industry.”

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